FAQ

Straight answers.

The questions we are actually asked, answered directly — including the one about cost, which we answer honestly rather than avoiding.

Pricing

How much does video production cost in Abu Dhabi?

It depends on scope — crew size, shoot days, how much post-production, and how many formats you need. A single interview and a multi-camera conference film can differ several times over. We do not publish figures because a number broad enough to cover both tells you nothing. The discovery call establishes scope, then you get a real figure.

Working with us

Do you work across the UAE, or only Abu Dhabi?

We are registered in Abu Dhabi and work across all seven emirates, including Dubai, Sharjah and the northern emirates. Travel within the UAE is standard and rarely affects cost. Work outside the UAE is arranged case by case — we have produced across Europe and the wider Middle East.

Do you work with agencies?

Yes — a significant share of our work comes through agencies and consultancies. We act as the production arm: you keep the client relationship and the strategy, we handle treatment through to delivery. We can work white-label or be credited, whichever suits the arrangement.

Timelines

How long does a corporate video take from brief to delivery?

Typically three to six weeks for a single film — roughly a week of planning, one or two shoot days, and two to three weeks of post-production and revisions. Event content can be faster, and we deliver same-day social edits where the schedule needs them. Complex multi-format projects take longer.

How far in advance should we book?

Two to four weeks is comfortable for a single shoot; six or more for anything involving multiple locations, talent or a large event. We do take shorter turnarounds when the schedule allows, but rushing planning is where quality is usually lost — not on the shoot day.

Services

Do you offer photography as well as video?

Yes, and it is treated as its own discipline rather than an add-on. We shoot corporate portraiture, events, hospitality, property, product and fashion. Where photography runs alongside a film on the same day, both are planned together from the start — which is materially cheaper than commissioning two suppliers.

Do you produce social media content, UGC and influencer campaigns?

Yes. We shoot vertical short-form for Reels, TikTok and Shorts, UGC-style content that reads native rather than advertised, and directed influencer sessions. Short-form is shot vertically and framed for the format — a landscape film cropped to 9:16 looks exactly like a landscape film that has been cropped.

Do you offer drone or aerial filming?

Yes, as a capability within a wider production rather than a standalone service. Aerial coverage is included where it genuinely serves the film — establishing a venue, a development or a location. It is not something we upsell onto projects that do not need it.

How we work

What is the F.I.R.E. framework?

It is how we map a content journey: Frame the business objective, Ignite through production, Rollout across the right platforms, and Elevate by scaling what works. Not every project needs all four stages. Some need one. The point is to establish which before anything is shot.

What happens on a discovery call?

Thirty minutes, by video. We ask what the content needs to achieve, who it is for, and what has already been decided. You will get an honest view of what the work involves — including if the answer is smaller than you expected, or if we are not the right people for it. No scope or quote is produced on the call itself.

Events

Can you cover multi-day events and conferences?

Yes. We regularly cover conferences, summits, exhibitions and awards ceremonies running across several days, with multi-camera coverage for stage and panel sessions. Coverage is planned around what you will need afterwards, not only the recap — so one event produces a hero film, cutdowns, speaker content and a photography library.

Deliverables

Do you provide raw footage as well as edited films?

Usually yes, on request and agreed at the outset. Raw footage is large, unusable without grading, and rarely what clients actually want — most who ask really want more edits or different formats. If genuine archive access matters to you, say so at discovery and we will build delivery around it.

Still have a question?

The discovery call exists for exactly this. Thirty minutes, no scope, no quote — just an honest read on what the work involves.

Book a discovery call